Preference Center
Give your users meaningful control over how you contact and process their data. A beautiful, branded preference center that integrates with your marketing stack.
Why teams choose Preference Center
Granular Preferences
Collect preferences by channel, purpose, topic, and frequency — not just a single unsubscribe.
ESP Integration
Sync preferences to Mailchimp, SendGrid, HubSpot, and 20+ email platforms in real time.
Custom Branding
Match your brand with custom design, domain, and content.
Preference Analytics
Understand how your users want to hear from you and optimize your communication strategy.
Detailed Capabilities
A closer look at what Preference Center does inside TruePrivacy.
Granular Channel & Purpose Preferences
Collect preferences at the level of individual communication channels (email, SMS, push, post), topics (product updates, promotions, event invites), and processing purposes — providing genuine choice rather than a single global unsubscribe.
ESP & CRM Sync
Preferences sync in real time to 20+ email service providers and CRMs including Mailchimp, SendGrid, HubSpot, Klaviyo, ActiveCampaign, and Salesforce Marketing Cloud. Your marketing platform always reflects current user preferences.
Custom Branding & Domain
Host the Preference Center on your own subdomain with your brand colors, logo, and copy. Users experience a seamless extension of your product, not a third-party tool.
Multi-Channel Access
Generate unique preference management links for email footers, QR codes in physical materials, and app settings screens. Each link is pre-authenticated so users can update preferences without creating an account.
Preference Analytics
Understand how your users want to hear from you. Dashboards show opt-in rates per channel and topic, preference change trends over time, and the impact of preference center campaigns on active subscriber counts.
Compliance Record-Keeping
Every preference event — initial collection, update, and withdrawal — is recorded with timestamp, channel, and IP geolocation in the TruePrivacy consent ledger, providing a compliant record for GDPR and DPDP purposes.
How It Works
From setup to ongoing compliance in a few straightforward steps.
Define Your Preference Taxonomy
Set up the channels, topics, and purposes you want to collect preferences for. Configure the label and description shown to users for each option, and link each to a consent purpose in TruePrivacy.
Brand & Publish
Customize the portal's appearance to match your brand and publish it to your subdomain. Generate unique access links for use in email footers, app settings, and other touchpoints.
Connect Your Marketing Stack
Authorize the integrations with your ESP and CRM. TruePrivacy will immediately begin syncing existing consent and preference records, and new updates will propagate in real time from this point.
Monitor & Optimize
Review preference analytics to understand how users engage with your communications. A/B test different preference center designs to maximize engagement and active opt-in rates.
What's included
- Granular preference management
- 20+ ESP integrations
- Custom branding and domain
- QR code and link-based access
- DPDP and GDPR compliant records
- Preference analytics dashboard
Preference Center
Let users manage their communication and processing preferences in a branded portal.
Try it freeFrequently Asked Questions
Common questions about Preference Center in TruePrivacy.
A standard unsubscribe link removes a user from all communication in one click. The Preference Center gives users granular control — they can unsubscribe from promotions while staying subscribed to transactional updates, or opt into specific content topics they're interested in. This typically results in lower overall unsubscribe rates and better engagement because users feel in control.
Yes. When a user visits the Preference Center via their unique link, their current preferences are loaded automatically from TruePrivacy. They see their existing choices and can update them. This works whether preferences were originally collected via TruePrivacy or imported from a connected marketing platform.
Preference updates trigger real-time webhooks to connected email platforms. For most integrations, updates are reflected within seconds. Fallback batch sync runs every 15 minutes to catch any missed webhook deliveries. Integration health monitoring alerts your team if sync failures occur.
TruePrivacy acts as the preference management layer above your email platform. Native unsubscribes from email platforms are synced back to TruePrivacy via integration, so preferences are always reconciled. We recommend redirecting the unsubscribe link in your emails to the TruePrivacy Preference Center instead of the ESP's native page, to capture granular preference updates rather than blanket unsubscribes.
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