TruePrivacy + Klaviyo
Sync consent and manage Klaviyo profile data for e-commerce privacy compliance.
Overview
Klaviyo is the leading email and SMS marketing platform for e-commerce, storing rich customer profiles built from purchase history, browsing behavior, and engagement data. TruePrivacy integrates with Klaviyo to discover personal data across profiles and lists, synchronize consent preferences, and automate deletion requests for GDPR and CCPA compliance.
The integration is particularly important for Shopify merchants using Klaviyo, as TruePrivacy can orchestrate deletion across both platforms simultaneously — ensuring a single deletion request fully removes a customer's data from both the e-commerce platform and the marketing stack.
What TruePrivacy can do
Data types accessed
- •Customer profiles
- •Email addresses
- •Phone numbers (SMS)
- •Purchase event history
- •Browsing behavior
- •List memberships
- •Custom profile properties
DSR capabilities
- Delete or suppress Klaviyo profiles
- Export profile data including event history
- Update email and SMS consent preferences
- Remove profiles from all lists and segments
- Suppress email address from future sends
How it works
- 1
Add your Klaviyo Private API Key to TruePrivacy — takes under 2 minutes.
- 2
TruePrivacy scans all Klaviyo profiles, lists, segments, and custom properties to build a complete personal data inventory.
- 3
Consent changes captured via TruePrivacy's consent management module are synced to Klaviyo profile consent fields in real time.
- 4
DSR deletion requests suppress the profile in Klaviyo and delete the profile record, with a deletion certificate generated in TruePrivacy.
Frequently asked questions
Yes. TruePrivacy tracks email and SMS consent as separate consent records in Klaviyo. Withdrawing email consent does not automatically withdraw SMS consent unless the data subject explicitly requests it. Each consent type is managed and logged independently.
TruePrivacy suppresses the Klaviyo profile first (preventing future sends) and then requests full profile deletion via Klaviyo's deletion API. Klaviyo's deletion process removes the profile and associated event history asynchronously — TruePrivacy polls for completion and records the outcome in the audit trail.
Yes. TruePrivacy can orchestrate DSR deletion across both Klaviyo and Shopify simultaneously. When a deletion request is received, both connectors are triggered in parallel — TruePrivacy waits for confirmation from both platforms before issuing the deletion certificate.
Connect TruePrivacy to Klaviyo today
Start your free trial and connect Klaviyo in 5 minutes.