TruePrivacy + Google Analytics 4
Manage consent mode and data deletion for GA4 properties.
Overview
Google Analytics 4 collects behavioral and pseudonymous user data across your websites and apps. TruePrivacy integrates with GA4 to manage Consent Mode configuration, ensuring that analytics data is only collected when appropriate consent has been granted. When deletion requests are received, TruePrivacy can submit user deletion requests to GA4 to remove collected data for specific users.
For organizations running GA4 under GDPR or DPDP obligations, TruePrivacy ensures that your Consent Mode implementation is correctly configured and that deletion requests are systematically submitted to Google's User Deletion API.
What TruePrivacy can do
Data types accessed
- •Client IDs
- •User IDs
- •Behavioral events
- •Session data
- •Conversion events
- •Audience memberships
DSR capabilities
- Submit user deletion requests to GA4 User Deletion API
- Update Consent Mode signals to stop future data collection
- Export user event data for access requests (where available)
- Audit Consent Mode configuration across all properties
How it works
- 1
Authorize TruePrivacy to access your GA4 properties via Google OAuth 2.0.
- 2
TruePrivacy audits your GA4 Consent Mode configuration across all properties and surfaces any gaps.
- 3
When a user's consent is withdrawn via TruePrivacy's consent management module, GA4 Consent Mode signals are updated to stop data collection for that user.
- 4
For deletion DSRs, TruePrivacy submits a user deletion request to Google Analytics' User Deletion API using the user's Client ID or User ID.
Frequently asked questions
TruePrivacy submits deletion requests to Google's User Deletion API using the user's GA4 Client ID or User ID. Google processes these requests within 63 days — removing the user's data from GA4 reports and exports. TruePrivacy records the submission and expected completion date in the DSR audit trail.
When TruePrivacy's cookie banner is deployed on your site, consent signals are passed to GA4 via Consent Mode v2 automatically. Analytics and ad cookies are only activated once the user grants consent. TruePrivacy manages the full consent signal lifecycle — grant, deny, and update — without requiring custom JavaScript.
No. TruePrivacy uses the GA4 Admin API and User Deletion API — not the raw event data. This means TruePrivacy does not have access to individual user behavioral data; it only manages consent signals and deletion requests.
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